Get to know: The Rich Brand

The Rich Brand: More Than a Name, It's a Promise.

Our name isn't about money. It's an acronym: R.I.C.H. — Real Innovators Constantly Hustle.

My name is Medeese Lucas, and I was born and raised in Chicago. I’ve seen this city’s hustle my whole life—the side gigs run from kitchen tables, the dreamers sketching out ideas on the L train, the raw, unpolished talent that just needs the right tools to shine.

For over 20 years, I’ve been in the trenches. I’ve built my own businesses from the ground up and helped countless others do the same. I’ve seen the cycles: the brilliant idea that never gets off the ground because the branding was weak. The incredible service that no one found because the website was an afterthought. The entrepreneur who poured their soul into their work, only to present it with a look that screamed "amateur."

I watched too many passionate founders get taken advantage of. I saw Real Innovators—the creators, the visionaries, the ones who Constantly Hustle—getting left behind because they lacked the strategic partner to elevate their presence.

That’s why I started The Rich Brand. This isn't another agency; it's an ally. It's the culmination of everything I’ve learned—the wins, the losses, the late nights—all distilled into a single, powerful resource for the R.I.C.H.

The Rich Brand was built on a simple, Chicago-born belief: Your business deserves to look as professional and powerful as the work you actually do.

We know that a "rich" business isn't just about revenue; it's about respect. It's about a brand identity so solid it builds trust before you even speak. It's about a digital presence that works as hard as you do. It's about having a partner who gets it, because I’ve lived it.

This isn't a theory. It's a proven playbook, forged by two decades of real-world experience, now at your fingertips.

You are a Real Innovator Constantly Hustling. Let me provide the blueprint. Let's build a brand that's not just successful, but significant.